The First Collection marks the point where Augusta’s ideas take physical form. Each garment serves as an artifact—every symbol, fabric choice, and graphic tracing back to the ideas introduced in...
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Augusta’s identity is built through a collection of symbols—each carrying its own meaning, history, and place within the brand.1. Augusta® Past-Forward Primary WordmarkThe official wordmark of Augusta. It embodies the...
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Every brand has a place it can trace itself back to. Ours is Augusta Avenue. It isn't just where the brand began. It's where we'll continue to return. Not because...
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Our story starts right here on Augusta Avenue in downtown Toronto. Not as an idea, but as a place I called home. The avenue gave me more than a brand...
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